Marinas managed by SG Marina are better than the competition by design. Our add-on services raise the bar above the competition. Pump out at your boat, concierge service, scooter rentals, delivery to boat, event planning and other amenities to get to know boaters and establish a relationship that enhances this experience. Marina General Manager and Dock Masters share weekend duty to get out and interact with boaters at their boats to encourage dialog.
SG Marina can advise and oversee marina changes or improvements. These include both necessary or preventative maintenance items, as well as desirable enhancements.
- Dock configuration / replacement
- Wave attenuation
- Electrical requirements
- Wi-Fi system install & configuration
- Facility upgrades
- Leasing of space
- Construction Management
Property Condition Reports
SG Marina will perform a full facility inspection to provide a report on the existing condition of all mechanicals, systems, buildings, docks and other physical aspects of the marina. This provides a baseline and assists in determining the short and long term planning for preventive maintenance and replacement reserves planning. Energy audits and improvements (along with rebates and grants) are also available.
Early in the marina management assignment a long term goal and action plans are developed based on collaboration with the client goals, market dynamics and budget. Evaluation of primary and secondary competition is performed with a strategy to position the marina in the best competitive manner and aggressively market to potential boaters. SG Marina can create custom websites, tailored social media, email blast programs, mailings and other tools to reach potential boaters.
A work flow analysis and evaluation of staffing roles and operational needs is assessed. From this, a plan is developed to ensure the marina is operating within industry benchmarks for achievement of short and long term goals. Often there are efficiencies that can be immediately realized by utilizing the SG Marina format for accounting and reporting.
Hiring and training the best staff is critical to the success of the marina. Many times the existing staff can be trained to exhibit the SG Marina culture, values and specific marina goals. From the Harbor General Manager to the seasonal dock hands, each must exhibit our core values and service approach. This is achieved through initial proper training and continued positive reinforcement to ensure staff is contributing to the marina success.
SG Marina utilizes the latest marina software for marina management, resulting in efficiencies of labor and improved service. This program includes:
- Interactive Graphical Marina View for slips and land storage
- Handheld computer dock check
- Accounts receivable with auto billing, e-statements and auto payments
- Transient guest reservations
- Accounts payable with secure bank interface
- Fuel management system gas pump interface
- Access control interface
- Point of sale with inventory control
Accounting / Financial Reporting
Our clients receive monthly financial reports detailing the financial performance of the property along with an operational narrative and budget to actual variance report. A comprehensive annual budget is also created and used to monitor performance throughout the year. Weekly Reports are also generated each Monday providing a one page summary of key performance indicators for the past week such as new boater contracts, transient boaters, fuel sales and operational issues. SG Marina will attend public meetings, when appropriate, to keep all stakeholders informed on development and progress of marina goals.
Continued occupancy growth relates to everything we do. All services, marketing, communications and interaction with boaters are focused on retaining satisfied existing boaters and adding new boaters. Marketing to potential boaters takes many forms and occurs throughout the year. SG Marina will assemble a detailed marketing plan to include boat shows and trade publication advertising, as well as utilize transient programs, custom websites, social media and email lists as marketing tools.
Creating and fostering a close relationship with the local business community not only improves the economic impact of the marina on the area, but also creates loyalty with boaters. Our programs such as “In the Spotlight” highlights a new merchant each week and “Meet and Greet” events for restaurants to reach boaters offer a way for boaters to become more familiar with local merchants.